The Fastest Way to Grow and Monetize Your Email List
I've helped dozens of creators build their email lists with just 4 simple steps to start attracting, nurturing, and converting leads on autopilot.
And now, I want to show you everything I know.
What if building your email funnel didn’t feel like piecing together a puzzle with missing pieces?
❌ without feeling overwhelmed by tech and copy
❌ without wondering why you’re not seeing any leads
❌ without burning out on constant content creation that doesn’t pay off
❌ without wasting time on strategies that lead nowhere
You don’t have to be an email expert to set up a funnel that works.
BUT FIRST, A STORY I'M NOT SO PROUD TO SHARE:
I’ve tried to start 4 different businesses since I was 23.
Plastic recycling, blogging, rug making, digital art...
Every single one of them flopped.
Why?
Because I got lost in the creative side and completely neglected the promotional side.
I’ll admit it: I hate sales. Always have. I did door-to-door sales for three years and got the major ick from it. The idea of cold calls, convincing strangers, and chasing leads?
Not my thing.
When I landed on LinkedIn and saw everyone raving about outbound strategies and “coffee chats,” I thought maybe I was missing something.
But every time I forced myself onto a sales call, I felt my energy drain. I’m an introvert at heart—I’d rather hang out with my dogs all day than sell anything to anyone.
I thought creating content and writing newsletters would be enough. But after six months of no traction, no growth, and no income, I was burnt out and desperate.
Here’s the part I’m not so proud of: I ended up deep in debt, stressed out to the point I was literally losing hair. I felt stuck—like I’d poured my heart and soul into something that just wasn’t working. I even felt jealous seeing others get clients left and right. I tried it all—viral templates, commenting like a maniac—but nothing moved the needle.
Then I created my first email course, “The Email Course Blueprint,” and everything changed.
Within weeks, I signed my first high-ticket client. Finally, leads were coming to me, my emails were getting responses, and I finally had the momentum I’d been chasing for years.
I realized then that the problem wasn’t my creativity—it was that I didn’t have a system in place to nurture and convert the people I wanted to reach.
And that’s what this story is really about: how I turned my struggle into a step-by-step email funnel that took me from broke and overwhelmed to booked and my life again.
I was frustrated and embarrassed to have made such a simple mistake that ended up costing me so much time and money...
I promised myself I’d never let the business side of entrepreneurship get the best of me again.
Since then, I’ve spent the last year refining my email marketing strategies, launching successful courses, and helping 6-figure creators automate their funnels to increase sales and save time.
But then I realized other creators were feeling stuck, just like I did…
Missing out on potential clients because your emails don’t hit the mark
Hesitant to promote your offers, worried they’ll fall flat
Overwhelmed by the idea of setting up automations and funnels
Sticking to building your audience on social media
But here’s the thing: email doesn’t have to be complicated or intimidating.
I’ve been where you are, and I want to help you skip the pain and confusion I went through.
Now, I’m sharing it all so you can build your funnel with confidence and finally start seeing the results you deserve.
Introducing: The Email Engine
The step-by-step system to capture, nurture, and convert leads on autopilot.
"Before using this little system I was sending emails with zero results. Haley's system completely turned things around, within two weeks, I had my first high-ticket client, and in three months, I was consistently generating leads. It's simple, effective, and worth every penny."
—
John, Marketing Consultant
"I was overwhelmed by all the tech surrounding email funnels. Haley breaks it down step by step. Now, my emails are driving sales all the time, and I’ve already made back my investment in just a month."
—
Sarah, Business Coach
"I’ve tried other email systems before, but nothing worked like this. Haley taught me how to build trust with my list and monetize quickly. I’ve made $13.4K in just two months, and I’m finally seeing the power of email marketing!"
—
David, Online Course Creator
Building an automated sales funnel isn't really that hard...
I'LL SHOW YOU HOW TO BUILD IT WITH JUST 4 SIMPLE STEPS.
Step #1: Build an Irresistible Lead Magnet
Step #2: Design a Landing Page
Step #3: Write Your Welcome Sequence
Step #4: Create an Offer Document
"I hired Haley to do my email funnel and I can confidently say that she is truly one of the sharpest individuals that I've ever had the pleasure of working with. Not only is she remarkably talented in delivering grade-A expertise, but it is her focused, organized, professional, and friendly approach that will amaze and captivate you. She has a rare quality and blend for both delivering results while also offering the extra guidance, support and communication that makes her an absolute pleasure to work with. I can't recommend working with Haley enough."
KYLE KUSHNER, FREELANCE COACH
Does any of this sound familiar?
You’re constantly creating content…
Yet, your list growth is crawling. You’re showing up on social media, sending newsletters, and doing all the things—but your subscribers feel like they’re stuck at the same number month after month.
You’re chasing leads left and right…
Trying to convince them to book a call or take action. Sales feel pushy and exhausting, and you wish there was a way to turn leads into clients without feeling like a salesperson.
You’re overwhelmed by the tech…
Funnels, automations, integrations—where do you even start? It’s like staring at a giant jigsaw puzzle, and you’re worried about putting the wrong piece in the wrong place.
You know you need an email list...
But despite your best efforts, it’s not turning into revenue. You’ve tried growing your list, sending emails, but it just feels like you’re talking into the void—no one is biting.
You have a funnel, but it’s not converting...
It’s clunky, poorly set up, and instead of guiding leads, it’s leaving them confused. You’ve got traffic, but your funnel just isn’t doing its job—turning clicks into clients.
You’ve got a strong personal brand...
Your name and offer are solid, but you’re drowning in work. Between managing clients, marketing yourself, and growing your business, you’re strapped for time. You need a system to automate your client journey while keeping your audience engaged.
Don't worry, I've got your back!
The Email Engine isn't just another writing course.
Everyone and their Grandma is trying to teach you how to write better copy.
But who cares about your copy if no one is reading it? I teach you how to build an email list using funnel that attracts subscribers on autopilot.
10 Video Lessons
Step-by-step lessons that guide you through each part of building and automating your email funnel.
2 Swipe Files
25 emails from 6-figure creators, and pre-written subject lines to plug into your funnel and get started quickly.
Funnel Checklist
A comprehensive checklist to ensure every element of your email funnel is set up for maximum conversions.
Why take me up on this?
I paid nearly $10,000 to learn all of this from 6 and 7-figure coaches...
You'll literally save thousands of dollars by learning the exact funnel you would normally hire an expert to build.
"I had a small email list but didn’t know how to make it profitable. After going through The Email Engine, I learned how to set up an automated funnel, and within a few weeks, I was making consistent sales. It’s been a game-changer for my business."
—
Emily, Freelancer
"I always thought email marketing was too complicated for me. Haley broke it down into simple steps. I now have a system in place that drives revenue without me having to send daily emails. It’s the easiest investment I’ve ever made."
—
Jake, Freelance Coach
Here's EXACTLY What You'll Learn:
Module #1: Introduction
Getting Setup: I’ll take you step-by-step through setting up the essential tools you need, so you’ll be ready to start building your funnel in no time—without getting bogged down by tech confusion.
Intro to Email Funnels: You’ll dive into the core concepts of email funnels—what they are, how they work, and why they’re essential for any business. By the end of this module, you’ll understand how funnels guide subscribers from casual readers to loyal, paying customers.
The Email Engine Resource Hub: Gain access to a full resource hub filled with templates, step-by-step guides, and tutorials. This hub gives you everything you need to implement what you’ve learned quickly and efficiently.
Module #2: Building A Lead Magnet
Identify Your Audience's Pain Points: Understanding your audience is key to building a successful lead magnet. I’ll guide you through identifying their biggest struggles, so you can craft an offer that directly addresses what they need—making it irresistible to opt-in.
Discover the 3 Top-Performers: You don’t need to reinvent the wheel. Learn about the three types of lead magnets that consistently outperform the rest. You’ll see real examples, so you can choose one that fits your business and audience.
Build a High-Value Lead Magnet: Walk step-by-step through creating a lead magnet that doesn’t just grab attention—it delivers real value. By the end of this section, you’ll have a lead magnet that positions you as an expert and drives quality subscribers straight into your funnel.
Module #3: Designing A Landing Page
Learn the 6 Essential Elements: Get the blueprint for what makes a landing page truly effective. From attention-grabbing headlines to clear calls-to-action, I’ll show you the 6 elements every high-converting landing page must have.
Build a High-Converting Landing Page: With actionable steps and proven strategies, you’ll design a landing page that doesn’t just look good—it converts. You’ll be able to confidently create a page that turns visitors into subscribers.
Connect Seamlessly to Your Funnel: Learn how to integrate your landing page into your email funnel without any hiccups. I’ll guide you through connecting everything so your leads flow smoothly into your system, ready to be nurtured.
Module #4: Writing Your Welcome Sequence
Outline and Write a 5-part Sequence: You’ll learn how to map out and write a powerful 5-part welcome sequence designed to nurture your subscribers, build trust, and position your offer. By the end, you’ll have a fully-written sequence ready to go.
Implement the 80/20 Rule: I’ll show you how to apply the 80/20 rule to your emails, providing 80% value and 20% promotion, so you can build relationships without being too salesy.
Lead Your Subscribers: Learn how to guide your subscribers through a journey that moves them from curiosity to conversion, ensuring they’re excited about what you have to offer.
Module #5: Creating An Offer Document
Craft an Offer Document: I’ll walk you through building a clear and compelling offer document that communicates the value of your product or service in a way that resonates with potential clients. This document will serve as a powerful sales tool that simplifies your entire sales process.
Cut Your Sales Call Times in Half: With a well-crafted offer document, you’ll address objections upfront and provide all the necessary details, cutting your sales call times in half. This means more efficient conversations and quicker conversions.
BONUS: Module #6: Close with a Lead Qualifying Form
Kick Tire Kickers to the Curb: Not every lead is ready to buy, and that’s okay. Learn how to create a lead qualifying form that filters out tire kickers, so you’re only spending time on calls with serious prospects.
Get the Answers You Need: Your form will be designed to gather key insights from potential clients, giving you all the information you need to jump on a call with confidence and close deals faster.
I Didn't Stop There Either...
When you join, you'll also get access to these exclusive bonus items:
Landing Page Style Guide
A complete video guide to designing high-converting landing pages, including best practices for layout, copy, and design.
Email Swipe File
Access a full swipe file of successful email campaigns you can use for inspiration and guidance.
120 Pre-Written Subject Lines
Never worry about subject lines again with a collection of 120 proven, high-performing email subject lines ready for you to plug into your campaigns.
"I was skeptical at first because I’ve tried other courses that didn’t deliver. But The Email Engine exceeded my expectations. Not only did I grow my list, but I also started converting subscribers into paying clients in just a few weeks. Highly recommend!"
—
Laura, Online Fitness Coach
"The Email Engine is exactly what I needed. I went from barely getting any engagement to creating a funnel that generates steady sales. Haley’s system is straightforward, and the results speak for themselves. My revenue has never been more predictable."
—
James, Personal Branding Coach
And Let's Not Forget The Email Engine Resource Hub
The resource hub is your go-to destination to complete your email funnel with NO mistakes.
Sweating on what to write? You've got 25 examples for inspiration + 5 breakdowns.
Struggling with your offer document? There's a template for that.
Easy Access on Notion
Everything you need, all in one place, organized for quick reference.
Downloadable Templates
Instant access to ready-made templates for emails, offer documents, and more, so you can implement fast.
Updated Swipe Files
I will keep my swipe files updated, so you have access to the latest and greatest copy making waves in the inbox.
Get Your Email Funnel Going Today
START CAPTURING, NURTURING, AND CONVERTING LEADS ON AUTOPILOT
Here's what you get:
More than 10 video lessons over 5 modules
Step-by-step walkthroughs
Swipe files, templates, and examples
120 proven-to-open subject lines
Total value: $247
Today Just $147
Hey, Who's Running This Thing?
Hi, hey, hello! I'm Haley, but my friends call me HayDawg (we're friends now, btw)!
I help creatives build and launch their email funnels so they can sell their offers on autopilot—and finally take back their time.
But why trust me? Let me give you a little background.
Just last year, I had zero dollars to my name and was trying to figure out how to turn things around. Fast forward a few months, and I’ve helped dozens of creators launch their email funnels and earned $40K in 4 months just from selling offers through my own email list.
I know what it’s like to feel stuck, like you’re doing all the right things but still not seeing the results. That’s why I’m so passionate about helping others build systems that not only work—but work for you, even when you’re not around.
Now I run a business helping entrepreneurs like you automate their growth and increase their revenue without sacrificing their sanity.
Before you ask, I've got answers
Here's Some Frequent Questions
Question 1: How is this course different from other email marketing courses?
The Email Engine is built to give you more than just knowledge—it’s a step-by-step system designed to help you set up, automate, and scale your email list. No fluff, no overwhelm. Just actionable guidance.
Question 2: Do I need to be tech-savvy to succeed in this course?
Not at all! The course is beginner-friendly with easy-to-follow tutorials and templates. If you can drag and drop, you’re good to go.
Question 3: How long will it take to see results?
It depends on how quickly you implement the steps, but many students see a noticeable difference in engagement and leads within a few weeks.
Question 4: What if I don’t have a list or offer yet?
You’ll need a solid offer to make the most out of this course. The Email Engine focuses on creating an automated funnel that converts, so having an offer ready is essential. If you’re still refining yours, you can use the strategies and templates in the course to build your list and attract the right audience while you finalize your offer.
Question 5: Is there a money-back guarantee?
No, due to the nature of the course and the fact that you’ll get immediate access to proprietary information, there is no refund policy. However, I’m confident that if you implement the strategies and steps, you’ll see the value and results. Feel free to reach out with any questions before you purchase!
Feeling Ready Yet?
Let's Get Your Funnel Up and Running ASAP
Here's what you get:
More than 10 video lessons over 5 modules
Step-by-step walkthroughs
Swipe files, templates, and examples
120 proven-to-open subject lines
Total value: $247
Today Just $147
Copyright © Lytle Sparks & Co.
The Email Engine has no official affiliation with Kit.
All prices in USD.